ladygaga.com

Lady Gaga played a sold out concert in Kansas City, Missouri, where thousands of her “little monsters” arrived in costume, head-to-toe. Ready for the extraordinary talents of this 20-something musical genius, these fanatical fans displayed their extreme loyalty to a brand, a product, and an icon, Lady Gaga.

You can learn a lot from Lady Gaga about marketing ideas to get loyal customers and make more money. Local business owners may or may not enjoy Lady Gaga’s music or her performance art. I happen to love her music, adore her style, and believe she reveals marketing brilliance.

What does Lady Gaga do to endear herself to her legions of loyal ticket-buying, downloading fans? Try these 5 Sales Secrets from Lady Gaga in Your Business . . .

1. Give Thanks. Often. Lady Gaga cherishes her fans, giving credit for her success, and thanks them at every opportunity. She named them (us) “little monsters” so we’re not just “fans.” Thank your clients and customers,and  not just when they buy.

2. Get Up Close and Personal. She shows up, gets close, and relates to her “little monsters” in a personal way. Not many mega-superstars have ever gotten so physically close, or closely related on an ongoing basis as Lady Gaga.  She shares her visits with her parents, reveals what she eats, and literally reaches out and touches her fans, even in New York, her hometown. Touch your clients and customers with your special personality to remind them why they bought and want to buy more from you.

3. Communicate constantly. Dynamic, interactive, always giving updates, and making sure her most loyal fans are the first to know. There is a reason that she is #1 in interactive media. Offer tips and info so interesting that your clients and customers want to share it, retweet it, and pass it along. WOM (Word of Mouth) is such a powerful marketing asset and Lady Gaga creates constant fresh buzz.

4. Offer Something Special. Many concerts now offer ticket packages with special seating, standing, access or gift bags. Lady Gaga leads the pack with an amazing array of special gifts, exclusive standing stage-side, and more for those willing to part with a little more cash for a lot better perceived value. Create special packages for your following, ”lagniappe” as we Cajuns call it … a little something extra.

5. Over-Deliver. From the moment the show starts until it’s completion 2+ hours later, this is a performer who over-delivers to fans who have waited hours to enter the concert venue. My group waited from 9 am until 5 p.m. in 100+ degree heat … and then stood stage-side for 45 minutes … then stood, cheering, crying with happiness and singing along … in awe and wonder of the most incredible design, costuming and staging in live performance today — not to mention the music and performances! How can you over-deliver? Be there when least expected. Be there long after competitors would go home. Make your service or sale the most pleasant, memorable, exciting transaction possible and remind them of it.

Think you have nothing in common with Lady Gaga? Just read how she describes her road to success: “I did this the way you are supposed to. I played every club in New York City and I bombed in every club and then killed it in every club and I found myself as an artist. I learned how to survive as an artist, get real, and how to fail and then figure out who I was as singer and performer. And, I worked hard.”

(Does that work ethic sound familiar?)

Gaga adds with a wink in her eye, “And, now, I’m just trying to change the world one sequin at a time.” from ladygaga.com

So, get on the Telephone,

call every Alejandro (clients),

create a Love Game between your business and your customers,

attract the local Paparazzi,

make your clients feel Starstruck, and

Make Some Money Honey so you can Dance in the Dark being Beautiful, Dirty Rich and So Happy (You) Could Die because you were Born This Way on the Edge of Glory!

Cheers for your success!

And thanks, Lady Gaga! … (and Semi Precious Weapons!)